students with a timely and comprehensive introduction to today's most commonly encountered statistical and multivariate techniques, while assuming only a limited knowledge of higher-level mathematics. This text’s practical approach focuses on the benefits and limitations of applications of a technique to a data set – when, why, and how to do it. Learning GoalsUpon completing this book, readers should be able to: Learn to conduct numerous types of multivariate statistical analyses Find the best technique to use Understand Limitations to applications Learn how to use SPSS and SAS syntax and output

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