Loose Leaf M: ADVERTISING

Loose Leaf M: ADVERTISING

by Arens, Christian
  • List Price: $85.20
  • ISBN-10: 1260152014
  • ISBN-13: 9781260152012
  • Edition: 3rd
  • Type: Loose Leaf
  • Publisher: McGraw Hill

About The Book

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the... Read more

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