A Preface to Marketing Management

A Preface to Marketing Management

by Peter, J. Paul
  • List Price: $163.33
  • ISBN-10: 1260151611
  • ISBN-13: 9781260151619
  • Edition: 15th
  • Type: Paperback
  • Publisher: McGraw-Hill Education

About The Book

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of... Read more

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