Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

by Roger J. Baran
  • List Price: $120.00
  • ISBN-10: 1138919527
  • ISBN-13: 9781138919525
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an... Read more

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