Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

  • List Price: $54.95
  • ISBN-10: 1138882704
  • ISBN-13: 9781138882706
  • Edition: N/A
  • Type: Paperback
  • Publisher: Psychology Press

About The Book

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating... Read more

FINDING THE BEST PRICES

Related Books

Designing Brand Identity: An Essential Guide for the...
  • Year: 2009
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780470401422
  • ISBN: 0470401427
Type Rules!: The Designer's Guide to Professional Typography
  • Year: 2010
  • Edition: 3rd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470542514
  • ISBN: 0470542519
Adobe Illustrator CS5 Classroom in a Book
  • Year: 2010
  • Edition: 1st
  • Publisher: Adobe Press
  • Type: Paperback
  • ISBN13: 9780321701787
  • ISBN: 032170178X