Social Marketing: Theoretical and Practical Perspectives

Social Marketing: Theoretical and Practical Perspectives

  • List Price: $54.95
  • ISBN-10: 1138876623
  • ISBN-13: 9781138876620
  • Edition: N/A
  • Type: Paperback
  • Publisher: Psychology Press

About The Book

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we... Read more

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