
Social Marketing: Theoretical and Practical Perspectives
- List Price: $54.95
- ISBN-10: 1138876623
- ISBN-13: 9781138876620
- Edition: 1st
- Type: Paperback
- Publisher: Psychology Press
About The Book
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we... Read more
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