Social Influence and Consumer Behavior (Special Issues of Social Influence)

Social Influence and Consumer Behavior (Special Issues of Social Influence)

  • List Price: $54.95
  • ISBN-10: 113884487X
  • ISBN-13: 9781138844872
  • Edition: 1st
  • Type: Paperback
  • Publisher: Psychology Press

About The Book

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This... Read more

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