Technology and Innovation for Marketing

Technology and Innovation for Marketing

by Eleonora Pantano
  • List Price: $46.95
  • ISBN-10: 1138323179
  • ISBN-13: 9781138323179
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This... Read more

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