Diversity in Advertising: Broadening the Scope of Research Directions

Diversity in Advertising: Broadening the Scope of Research Directions

  • List Price: $54.95
  • ISBN-10: 1138012823
  • ISBN-13: 9781138012820
  • Edition: 1st
  • Type: Paperback
  • Publisher: Psychology Press

About The Book

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the S....

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