traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus will accelerate the retail revolution and be primarily carried out by entrepreneurial retailers-managers in small and medium sized retailing. Samli blends retail theory and practice to present a new model for retailing that delivers customer value, and ultimately, retail success.

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