order to be successful. It remains financially successful despite abdicating entirely its ability to hire the best college-aged players and doing little to enhance competitive balance across members. Instead, it continually adopts policies that leverage further the intense fan interest of resource-rich teams. Discussed are the implications of policies like the expansion of the tournament, the adoption of the pod system, the Basketball Fund, and the conference-centric structure of the organization. The consequences of the league's short-sighted governing policies are catching up to it, as television broadcasting technology has caused an increasingly large resource gulf to exist between the resource-rich superstars and their lesser-known, resource-poor rivals, a result that has damaged the overall health of the league.

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