Hit Brands: How Music Builds Value for the World's Smartest Brands

Hit Brands: How Music Builds Value for the World's Smartest Brands

by Jackson, D.
  • List Price: $59.99
  • ISBN-10: 1137271477
  • ISBN-13: 9781137271471
  • Edition: 2013rd
  • Type: Hardcover
  • Publisher: Springer

About The Book

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how... Read more

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