what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.Key benefits:• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers• Includes extensive case material and interviews • Lecture slides, tutorials, and multiple choice questions available on the companion website

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