Consumer Behavior

Consumer Behavior

by Hoyer, Wayne D.
  • List Price: $249.95
  • ISBN-10: 1133435211
  • ISBN-13: 9781133435211
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Cengage Learning

About The Book

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on... Read more

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