Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

by Feinberg, Fred M.
  • List Price: $204.95
  • ISBN-10: 1133188966
  • ISBN-13: 9781133188964
  • Edition: 2nd
  • Type: Paperback
  • Publisher: South-Western College Pub

About The Book

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of... Read more

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