Service Management and Marketing: Managing the Service Profit Logic

Service Management and Marketing: Managing the Service Profit Logic

by Gronroos, Christian
  • List Price: $105.95
  • ISBN-10: 1118921445
  • ISBN-13: 9781118921449
  • Edition: 4th
  • Type: Paperback
  • Publisher: Wiley

About The Book

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in... Read more

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