The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authorit

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authorit

by Jeff Brooks
  • List Price: $54.00
  • ISBN-10: 1118583426
  • ISBN-13: 9781118583425
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Why commercial-style branding doesn't work for nonprofits--and what doesThe nonprofit world has increasingly turned to commercial-style branding to... Read more

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