Strategic Social Media: From Marketing to Social Change

Strategic Social Media: From Marketing to Social Change

by Mahoney, L. Meghan
  • List Price: $46.75
  • ISBN-10: 1118556844
  • ISBN-13: 9781118556849
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley-Blackwell

About The Book

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans,... Read more

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