Global Marketing Management

Global Marketing Management

by Kotabe, Masaaki (Mike)
  • List Price: $263.95
  • ISBN-10: 1118466489
  • ISBN-13: 9781118466483
  • Edition: 6th
  • Type: Paperback
  • Publisher: Wiley

About The Book

Get the Global Edge in Marketing "The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. .... Read more

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