Unrelenting Innovation: How to Create a Culture for Market Dominance

Unrelenting Innovation: How to Create a Culture for Market Dominance

by Gerard J. Tellis
  • List Price: $34.95
  • ISBN-10: 1118352408
  • ISBN-13: 9781118352403
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets,... Read more

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