Marketing Research Essentials

by McDaniel Jr., Carl

List Price: $120.95
ISBN-10: 1118249321
ISBN-13: 9781118249321

Edition: 8th
Type: Paperback
Publisher: Wiley

About The Book

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world.... Read more

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Marketing Research Essentials

About The Book

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Theoretical Frameworks in Qualitative Research

Qualitative Methods in Social Research

Teachers Versus Technocrats

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