not only provides a broadunderstanding of retail, but also shows how to put accumulated datato optimal use. Each chapter covers a different focus of the retailenvironment, from retail basics and organization structures tocommon retail database designs. Packed with case studies andexamples, this book insightfully reveals how you can begin usingyour business data as a strategic advantage.Helps retailers and analysts to use analytics to sell moremerchandiseProvides fact-based analytic strategies that can be replicatedwith the same success the author achieved on a global levelReveals how retailers can begin using their data as a strategicadvantageIncludes examples from many retail departments illustratingsuccessful use of data and analyticsAnalytics is the wave of the future. Put your data to strategicuse with the proven guidance found in Retail Analytics.

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