to maximize value and competitive advantage. Conceptual thinking and financial optimization yield guidelines for implementation. This dual emphasis on principles and practice is reflected by analytical models that are illustrated with detailed examples and a dozen case studies of real business situations. What's new in the second edition? This second edition contains changes along various dimensions. First, Professor Allon has joined this ongoing book project as second author. In 2010, Gad started teaching the MBA elective course, Operations Strategy , that Jan began designing and teaching in 1998. Second, while the first edition followed a "leading strategy," in the sense that it contained material that hadn't been taught yet, this second edition reflects how our MBA elective course has evolved over the last 7 years. It thus contains "class-room tested content." These two changes led to a new chapter 2; majorly revised chapters 1, 3, 4, 5, 6, and 7 and appendix A; and minor revisions of the remaining chapters.

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