
Why Does It Make You Want To Buy Something? The convergence of consumer behavior and marketing
by P.J. Lehrer- List Price: $40.00
- ISBN-10: 0989742210
- ISBN-13: 9780989742214
- Edition: N/A
- Type: Paperback
- Publisher: PJ Lehrer
About The Book
After 98 years a brand can get a little old -- and Lincoln was. Sales peaked in 1990, then fell 65%. But in 2014, Lincoln hired Matthew McConaughey as a... Read more
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