Why Does It Make You Want To Buy Something?  The convergence of consumer behavior and marketing

Why Does It Make You Want To Buy Something? The convergence of consumer behavior and marketing

by P.J. Lehrer
  • List Price: $40.00
  • ISBN-10: 0989742210
  • ISBN-13: 9780989742214
  • Edition: N/A
  • Type: Paperback
  • Publisher: PJ Lehrer

About The Book

After 98 years a brand can get a little old -- and Lincoln was. Sales peaked in 1990, then fell 65%. But in 2014, Lincoln hired Matthew McConaughey as a... Read more

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