Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies

Winning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies

by Dawn Pugh
  • List Price: $49.95
  • ISBN-10: 0989381307
  • ISBN-13: 9780989381307
  • Edition: N/A
  • Type: Paperback
  • Publisher: Kaleah Publishing

About The Book

Improving a marketing strategy for products in the high-tech industry involves: • Value communicated to the buyer in the product positioning... Read more

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