The book describes the risks she took to start and run a successful advertising agency in Atlanta, Georgia while navigating the uncertainties of a volatile industry, an unstable economy, and the unpredictable behavior of partners, employees, and colleagues. "What's the worst that could happen?" is the mantra Rena used whenever she faced decisions that involved risk. Whether she was boldly asking for whatever she needed to move the business forward, or employing her training in acting to present well-polished presentations to clients, she put her reputation and her expertise on the line and yielded some remarkable results. Women entrepreneurs will identify with the issues she openly discusses: confidence, doubt, and fear; risk; failure; business partners; sexism; business succession.

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