prospects in this day of over saturation of advertising messages. Small business marketing, advertising and promotion must be very different than the typical model used by most business owners. Most small business advertising is dull and boring and no one pays attention. As a result, most business owners blame the media for the failure of advertising. The message in this book is that a business owner must learn how to take control of the marketing in order to survive. Small business owners must get good at non-traditional marketing if they hope to prosper and grow in the new ecomomy. In this book, you'll discover specific step-by marketing systems that attract customers in a 'me too' world of traditional, boring advertising.

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