and sales teams work together to launch a successful product. In addition the book provides informative chapters on intellectual prpoerty, and contractual, regulatory, and other legal issues. Major topics covered within its 29 chapters are: Genres and Platforms, Publishing and Industry Economics, Ancillary Opportunities, Industry Trade Organizations,, Regulations, Legal Affairs, and Forming and Running a Games Company. The target audience is the millions of gamers, both in the United States and abroad, who participate in the fun and excitement of gaming. This book also appeals to those professionals involved in the industry since it is a comprehensive reference covering all aspects of the business.In addition many universities are now offering courses in video game production and management. This book can serve as a textbook for these courses.

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