Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)

List Price: $26.92
ISBN-10: 0982387709
ISBN-13: 9780982387702

Edition: 4th
Type: Paperback
Publisher: Marketing Science Institute

About The Book

Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about... Read more

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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)

About The Book

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Marketing: An Introduction (10th Edition)

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