Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
- List Price: $34.99
- ISBN-10: 0982387709
- ISBN-13: 9780982387702
- Edition: 4th
- Type: Paperback
- Publisher: Marketing Science Institute
About The Book
Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about... Read more
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