Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)

Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)

  • List Price: $49.95
  • ISBN-10: 0982387709
  • ISBN-13: 9780982387702
  • Edition: 4th
  • Type: Paperback
  • Publisher: Marketing Science Institute

About The Book

Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research surveys academic research to determine what we know about... Read more

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