media and online PR. And she noticed an alarming trend: Musicians are confused about Facebook and Twitter. Really confused! From Sydney Nova Scotia to Sydney Australia hands went up and the same questions were asked: * How can I get my personal information to stop showing up on my Facebook Fan Page? * Why does Twitter really matter? It just seems so stupid to tell people what I m eating for lunch! And: * I m spending so much of my time on Social Media and I make no money at all from it how can I turn that around? In the meantime Carla Lynne Hall was in the New York managing Ariel s online courses and moderating the Cyber PR® Mastermind Forum and she noticed the same thing. So the two decided to team up and create a practical guide to address all of the questions and confusion. book highlights include: Facebook Personal Pagesvs. Facebook Fan Pages: Key differences you need to know How to separate your personal life & friends from your artist life and fans on Facebook Screen shots that clearly illustrate how to create groups, lists, and effective application installations to maximize your Facebook profiles Proven techniques that work for growing your fans and engagement on Facebook A full overview of how to make Twitter work to engage fans (It s NOT about what you are eating for lunch J ) How to connect your tweets to your Facebook status updates to save your precious time Best applications for streaming & sharing music on Facebook and Twitter Newsletters: The forgotten asset that all artists should use to drive sales and diversify content on your social media sites Everything you need to know about Blogging: Why artists who blog have more engagement with their fans

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