readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development. This must-read primer demystifies branding, shows how to uncover a Destination Promise, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand. Destination Branding for Small Cities highlights: Why branding is important to ambitious cities The pitfalls in destination branding and how to avoid them How to define your positioning and Destination Promise Critical questions to test your positioning, logo and tagline Ways to encourage stakeholders to be champions for the brand How to deliver outstanding brand experiences

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