The Mirrored Window: Focus Groups from a Moderator's Point of View

The Mirrored Window: Focus Groups from a Moderator's Point of View

by Judith Langer
  • List Price: $34.95
  • ISBN-10: 0976697335
  • ISBN-13: 9780976697336
  • Edition: First
  • Type: Paperback
  • Publisher: Paramount Market Publishing, Inc.

About The Book

Focus groups are important method for learning about your customers. If you're involved with focus groups in any way, look no further for expert advice.... Read more

FINDING THE BEST PRICES

Related Books

Strategic Brand Management (3rd Edition)
  • Year: 2012
  • Edition: 3rd
  • Publisher: Prentice Hall
  • Type: Mass Market Paperback
  • ISBN13: 9780131888593
  • ISBN: 0131888595
ABCs of Relationship Selling
  • Year: -0001
  • Edition: 11st
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073404844
  • ISBN: 0073404845
Business Marketing Management: B2B
  • Year: 2009
  • Edition: 10th
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9780324581676
  • ISBN: 032458167X