The Advertising Research Handbook

by Charles E. Young

List Price: $11.95
ISBN-10: 0976557401
ISBN-13: 9780976557401

Edition: 1st
Type: Paperback
Publisher: Ideas in Flight

About The Book

Whether you are a beginner or a veteran, this Handbook will help you become an expert. This useful and insightful book explains how advertising works... Read more

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The Advertising Research Handbook

About The Book

Related Books

Advertising: Concept and Copy (Second Edition)

Strategic Media Decisions

Advertising Campaign Planning: Developing an...

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