
Libey and Pickering on RFM and Beyond
by Donald R. Libey- List Price: $59.00
- ISBN-10: 0976517205
- ISBN-13: 9780976517207
- Edition: Expanded Second Edit
- Type: Hardcover
- Publisher: MeritDirect Press
About The Book
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel... Read more