Libey and Pickering on RFM and Beyond

by Donald R. Libey

List Price: $59.00
ISBN-10: 0976517205
ISBN-13: 9780976517207

Edition: Expanded Second Edition
Type: Hardcover
Publisher: MeritDirect Press

About The Book

Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel... Read more

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Libey and Pickering on RFM and Beyond

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