Libey and Pickering on RFM and Beyond

Libey and Pickering on RFM and Beyond

by Donald R. Libey
  • List Price: $59.00
  • ISBN-10: 0976517205
  • ISBN-13: 9780976517207
  • Edition: Expanded Second Edition
  • Type: Hardcover
  • Publisher: MeritDirect Press

About The Book

Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel... Read more

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