selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women’s market. For those thinking, "So what?" think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck (nationwide) said they would bring a man along to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out—change a woman's perceptions and you win her over. Win her over and you win her business--and her network's, too. This book explains it all, and is a must-read for anyone who wants the facts and the how-to’s for tapping into the lucrative, economically powerful yet grossly under-served, women’s market. Step up and claim your share!

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