healthcare executives from the perspective of the healthcare marketing professional, this book presents a series of thirty essential marketing tools and demonstrates their application in the healthcare environment. The richly-illustrated tools presented in Marketing Tools for Healthcare Executives range from time-tested marketing management classics to new models that will undoubtedly become classics in time. Each chapter focuses on a specific marketing tool and, if desired, can be read as a stand-alone document. The book also includes a brief introduction to marketing, as well as a glossary of marketing terminology. For healthcare executives seeking their own personal understanding of marketing, Marketing Tools for Healthcare Executives is simply indispensable.

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