other. The Power of Personal Branding is a no nonsense, tell it like it is book which reveals exactly what we need to do to create the Lance Armstrong or Oprah Winfrey personal brand with our own target audiences. You will learn: 1) What exactly is a personal brand 2) Why having a great personal brand is essential for success today 3) The secret to avoiding commoditization by your target audience 4) How to differentiate yourself from the competition in seconds 5) How to select the right personal brand for you 6) Dozens of proven techniques for creating personal brand irresistibility

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