were to spend just 15 minutes each day gaining one new sales idea or sharpening a skill, within just a few years you could become an industry leader. RELATIONSHIP SELLING gives you the simple essential skills for your self-directed performance improvement. As you grow your knowledge base, you will gain self-mastery. This competency based book involves the incorporation of "emotional intelligence" into your sales career as well as the profit-focused "hard-skills." Jim Cathcart’'s sales philosophy is quite simple – Business should be practiced as an act of friendship, rather than merely as a process of negotiation. It is about connecting with people profitably, not merely persuading them to buy.

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