Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
by Valarie A. Zeithaml and A. Parasuraman- List Price: $25.00
- ISBN-10: 0965711439
- ISBN-13: 9780965711432
- Edition: N/A
- Type: Paperback
- Publisher: Marketing Science Institute
About The Book
Summarizes "what we know" and "what we still need to know" about service quality: how to define and measure it and how to improve service performance.... Read more
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