Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)

Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)

by Valarie A. Zeithaml and A. Parasuraman
  • List Price: $25.00
  • ISBN-10: 0965711439
  • ISBN-13: 9780965711432
  • Edition: N/A
  • Type: Paperback
  • Publisher: Marketing Science Institute

About The Book

Summarizes "what we know" and "what we still need to know" about service quality: how to define and measure it and how to improve service performance.... Read more

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