the Atlanta Group, only 14% actually get it right. That leaves the other 86% trying and not succeeding in their Quality goals. Why? What is it that makes Quality so hard to achieve? In most cases, it is not bad implementation, per se, it is bad planning. Organizations know the outcomes they are looking for. However, they spend far too little time strategizing and planning what it will take to achieve those goals. Managing for Quality, answers the readers question: "How do we create and maintain a successful Quality initiative?" Now in its third edition, the book has been hailed as "the how-to book for business survival and success into the 21st century." Managing for Quality provides readers with the strategy, tactics, and trouble-shooting guidelines to make Quality succeed. Kossoff's straightforward writing style and honest approach clearly gives the reader direction towards what the organization needs to do and how to do it. Further, the book identifies problems before they exist and works with the reader on how to avoid or address them before they escalate to crisis level. Managing for Quality is a popular book among executives and managers and has been widely adopted internationally by public and private sector organizations in their training efforts. The book is also used in the United States and Europe as a text in college, university, and technical institute management courses.

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