books depicting the social media revolution and its core concepts of participation and community. Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.

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