Ice to the Eskimos: How to Market a Product Nobody Wants

Ice to the Eskimos: How to Market a Product Nobody Wants

by Jon Spoelstra
  • List Price: $23.99
  • ISBN-10: 0887308511
  • ISBN-13: 9780887308512
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Harper Business

About The Book

You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market... Read more

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