enterprise! Today's agribusiness system is posed for another period of rapid change. The recent past has brought major changes in many economic and technological relationships. This comprehensive volume is based on the idea that the future belongs to those business managers who can adapt their firms to meet the new challenges of a changing marketplace. The authors have designed a straightforward, easy-to-read introduction that emphasizes the application of basic, practical management skills to marketing, demand analysis, forecasting, production economics, finance, and personnel.

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