
Customer Equity: Building and Managing Relationships As Valuable Assets
by Robert C. Blattberg- List Price: $45.00
- ISBN-10: 0875847641
- ISBN-13: 9780875847641
- Edition: 0
- Type: Hardcover
- Publisher: Harvard Business Review Press
About The Book
Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a... Read more
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