Customer Equity: Building and Managing Relationships As Valuable Assets

Customer Equity: Building and Managing Relationships As Valuable Assets

by Robert C. Blattberg
  • List Price: $45.00
  • ISBN-10: 0875847641
  • ISBN-13: 9780875847641
  • Edition: 0
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a... Read more

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