Marketing Financial Services: A Strategic Vision

Marketing Financial Services: A Strategic Vision

by James H. Donnelly
  • List Price: $39.95
  • ISBN-10: 0870945173
  • ISBN-13: 9780870945175
  • Edition: Edition Unstated
  • Type: Hardcover
  • Publisher: Irwin Professional Pub

About The Book

Considers the impact of deregulation, gives advice on strategic planning, and explains how to do market research and develop, deliver, and promote new... Read more

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