features, and amenities to attract the boomer buyers in your market. Discover • * preferences for location, home site, and community type • * community amenities that will help sell your homes • * how to meet or exceed 45+ consumer expectations With keen insight honed by more than 20 years of experience studying home buyer decisions and preferences, Margaret A. Wylde reveals precisely what the 45+ buyer wants. This thorough analysis of her latest survey findings clearly defines and explains the purchasing and lifestyle preferences these buyers and details how builders and developers can position themselves to meet the needs of this growing market segment. “This book reveals the fundamental needs of this burgeoning market of home buyers. If your community has the elements these buyers say they want, then it has a strong foundation for success.” --Brian Gentry, President, Landed Gentry Homes & Communities, Burlington, WA

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