Mass Persuasion: The Social Psychology of a War Bond Drive

Mass Persuasion: The Social Psychology of a War Bond Drive

by Robert K. Merton
  • List Price: $18.95
  • ISBN-10: 0865274401
  • ISBN-13: 9780865274402
  • Edition: Reprint
  • Type: Paperback
  • Publisher: Howard Fertig Pub

About The Book

The purpose of this book is to uncover "the structure and dynamics of mass persuasion in our society." The case study for analysis was the Third War... Read more

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