Mass Persuasion: The Social Psychology of a War Bond Drive
by Robert K. Merton- List Price: $18.95
- ISBN-10: 0865274401
- ISBN-13: 9780865274402
- Edition: Reprint
- Type: Paperback
- Publisher: Howard Fertig Pub
About The Book
The purpose of this book is to uncover "the structure and dynamics of mass persuasion in our society." The case study for analysis was the Third War... Read more
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