can’t afford to be just the same as everyone else. Would you want to employ someone who is just good at their job? Would you buy a product that’s just average? Nowadays everything needs to be better. To stand out in business and in life you have to be fantastic. Alan Austin-Smith knows how to get there and he’s developed the ‘Fantastic theory’ to show us all how. Fantastic people share seven characteristics. Passionate; Creative; Delighting people; Performers; Alive Inside; Always Learning; Have Fun. How many do you have? Make it all of them. Push your business to shine. Make it fantastic! • A full-colour, highly visual book with real impact in motivating you to be Fantastic! in all that you do • Straightforward advice that anyone can apply in their work or life, or in running their own business • Covers perennial selling topics such as motivation, confidence, creativity and communication

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