Marketing Communications Management: Analysis, Planning, Implementation

Marketing Communications Management: Analysis, Planning, Implementation

by Paul Copley
  • List Price: $195.00
  • ISBN-10: 0857027867
  • ISBN-13: 9780857027863
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: SAGE Publications Ltd

About The Book

Praise for the first edition:   ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer... Read more

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