Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research

by Belk, Russell W.
  • List Price: $56.00
  • ISBN-10: 0857027670
  • ISBN-13: 9780857027672
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications Ltd

About The Book

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through... Read more

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